Not knowing the whereabouts of your shipment is the single most frustrating aspect for any logistics personnel. This, coupled with a customer service representative constantly following up - is a time-tested recipe for sleepless nights.
Real Time Transportation Visibility (RTTV) had been linked with high value goods which were in transit for extended periods in the past, but with the world moving towards stringent delivery timelines, high tech adoption and ever increasing competition, it only makes sense to be proactive in risk mitigation through increased visibility.
In a world where we click ‘track’, the minute we place an online food order, it is natural to expect large organizations to provide the same value addition during their replenishment cycle. Whether it is an industrial automation company delivering a turbine or an FMCG company delivering a carton of detergents, the customer experience of knowing the ETA of the shipment, the milestone updates and the delivery condition is comparable. RTTV is an effective tool in increasing customer satisfaction by empowering the customers with data to manage expectations, foresee issues and plan around it.
There are several ways of achieving RTTV:
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