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How technology and innovation are reshaping the world of multimodal logistics

Written by Rohit Lakshman | Sep 11, 2024 5:00:00 AM

 New technologies like AI, big data, and autonomous vehicles are setting the stage for a tech-driven transformation in multimodal logistics, ensuring faster, smarter, and greener global supply chains.

In early 3000-5000 BC, the Mesopotamians had a great idea: to combine land and water transport for trade, giving us the famous Silk Route and essentially the start of multimodal logistics technology. As is evident, the concept of multimodal logistics is ancient. 

Eventually, the sector evolved with the introduction of standardized shipping containers. This small innovation gave way to a seamless transition of goods across ships, trucks, and trains without constant loading and reloading. Since 2016, Amazon has taken things further by using a mix of road, inland waterways, and rail to make logistics more efficient, cost-effective, and environmentally friendly. 

Such upgrades in logistics solutions have redefined multimodal logistics. Let’s explore the latest innovations driving speed, efficiency, and sustainability. 

Tech and innovation-driven transformation in multimodal logistics 

Multimodal logistics has always had a few key challenges: 

  • Visibility and coordinating different modes: Coordinating different transport modes—such as road, rail, air, and sea—requires precise timing, synchronization, and seamless communication among all parties involved. Furthermore, any proactive decision is based on real-time visibility. Even a slight issue in visibility and coordination can throw a wrench in your supply chain. A company faced this challenge when its logistics leaders left, leaving them in the dark about the location of the containers. This lack of visibility led to millions in extra fees because they couldn’t pick up containers on time.
  • Navigating complex regulatory compliance: Every transport mode comes with its own set of rules, which can change depending on the country or region you're dealing with. Take customs regulations, for example—what works for air freight might be completely different for ocean shipping. To keep everything running smoothly and avoid expensive fines, delays, or even legal trouble, you need to be on top of a lot of details, from international trade laws to environmental rules and safety standards.
  • Geo-political risks: Another significant challenge is geo-political situations, especially with competing trade corridors like the INSTC and the Middle Corridor. Backed by different nations with varying strategic interests, these corridors can influence trade routes, investment, and political alliances. Add in global conflicts like the Russia-Ukraine war, and things get even more complicated, making it essential to tread carefully.
  • Infrastructure limitations: Inadequate ports, congested highways, underdeveloped rail networks, and outdated digital systems can create bottlenecks, increase transit times, and drive up transportation costs. Even as logistics moves toward greener fuels, strategically placed fueling stations or bunkers are essential to ensure easier access to these new energy sources. These infrastructure gaps disrupt the smooth transition of goods between different modes of transport, leading to inefficiencies. 

These challenges have often led to shortfalls, which, eventually, resulted in delays, higher costs, and decreased productivity - the three cardinal sins of the supply chain.  

But the good news is that we now have technologies that are taking multimodal logistics into new dimensions of efficiency and reliability.  

AI, ML, and Big Data 

The logistics ecosystem generates a vast volume of data that AI, ML, and big data can synchronize, identify patterns, and offer actionable insights. From a cargo’s point of origin to its destination, tools such as sensors, IoT, and telematics capture unstructured data. 

To find the best route and combination of transportation modes, AI-driven algorithms consider various factors, including traffic, weather conditions, and fuel costs. You get real-time insights into the movement of goods through big data, which allows for better tracking and coordination between different transportation modes.  

Additionally, machine-learning models predict demand fluctuations. You can use this data in inventory management to reduce the risk of stockouts or overstocking. According to McKinsey, AI-powered tools can cut forecasting errors by up to 50% and reduce lost sales from inventory shortages by up to 65%. 

With these technologies, shippers, carriers, and logistics providers — whether carriers, freight forwarders, or others — can make better decisions, improve efficiency, and increase profitability across road, air, rail, and ocean transport. 

Blockchain

Trust and communication are of utmost importance in multimodal logistics due to the number of participants, and blockchain guarantees the same. It is a decentralized and distributed ledger technology that simplifies documentation processes such as bills of lading, customs documents, and payment processing. 

You store all the relevant data across a decentralized network of nodes (computers), and each node has a copy of the entire blockchain. The data is distributed and synchronized across the network, giving everyone access to the same information and reducing disputes and fraud. 

In 2023, the Drug Supply Chain Security Act (DSCSA) mandated that all U.S. pharmaceutical companies adopt EPCIS standards, including blockchain, to enhance transparency and security in tracking medicines. 

Automating logistics documentation and warehouse tasks helps you reduce errors and speed up customs and other regulatory procedures. This leads to quicker, more accurate handling of goods and smoother logistics operations. Additionally, a shipment’s journey is recorded on the blockchain, offering a complete, tamper-proof history that stakeholders can audit at any time. 

New-age vehicles and Drones 

Tesla is pioneering fully autonomous vehicles — sleek machines with sensors and AI—reflecting the future of multimodal logistics. Minimal human intervention leads to faster delivery times and lower costs due to uninterrupted long-haul transportation. 

The appeal of new-age vehicles like autonomous trucks, drones, and EVs lies in their being greener alternatives to fossil fuels, resulting in lesser emissions and faster human-less operations. For instance, DHL uses electric delivery vans and advanced route optimization to cut its carbon footprint, while Amazon is transitioning to a fully electric fleet by 2030

Similarly, UPS and Google’s Wing are already testing drones to deliver small packages in remote and congested areas, optimizing last-mile delivery and improving customer satisfaction. 

Infrastructure

It doesn't matter how much data and technology you gather - the true transformation depends on the integration of advanced data systems and digital platforms to streamline the movement of goods across various transportation modes. Robust digital infrastructure systems, like the Unified Logistics Interface Platform (ULIP), allow industry players to access logistics-related data from government systems via API-based integration. Currently, ULIP connects 37 systems from 10 ministries through 118 APIs, covering over 1,800 data fields. 

Similarly, public-private partnerships between the multimodal logistics and supply chain industry and the government, through programs like Freight Logistics Optimization Works (FLOW), provide an integrated, nationwide view of logistics operations. 

These infrastructure systems provide a broader, real-time view of the logistics network along with aggregated regional data on supply, demand, and throughput. Companies can proactively manage demand fluctuations, optimize resource allocation, and mitigate potential bottlenecks, driving resilience and sustainability in multimodal logistics. 

Connecting the dots: Future innovative solutions for multimodal logistics 

When managing multimodal transportation, less-than-truckload (LTL) shipments and deadheading (empty backhauls) are significant challenges. To overcome these, the Digital Freight Matching (DFM) platform is an innovative solution you should consider. These are like online marketplaces that connect shippers and carriers in real time. 

For shippers, DFM platforms provide access to a wide network of carriers, transparent pricing, and real-time tracking, making the entire process more efficient and cost-effective. Carriers benefit by finding loads that fit their schedules, reducing downtime, and improving asset utilization. 

Furthermore, there is an immediate need to make multimodal logistics and supply chains greener and more sustainable. In the future, adopting a hybrid approach, combining ocean, air, rail, and road transport. For long-distance travel, ocean freight offers lower emissions. Time-sensitive deliveries may require air transport, despite its higher carbon footprint. Rail and eco-friendly road vehicles are ideal for inland and last-mile distribution, minimizing environmental impact. 

These advancements underscore the critical role DFM platforms play in modernizing logistics operations and addressing long-standing inefficiencies in the industry. 

Master multimodal logistics with Pando's intelligent platform 

The best way to get familiar with these technologies and innovations, and leverage them to improve your multimodal logistics operations is to use Pando.ai

With Pando, you get an unparalleled advantage of our AI/ML-powered solutions that optimize routes, predict ETAs, and detect transit anomalies. Our dynamic rate forecasting tools help you manage freight volatility intelligently, while our collaborative UX ensures frictionless shipment execution across your network. 

With Pando, you get industry-specific templates that integrate with your ERP and maintain compliance with transparent, time-stamped data logs. With our advanced features, like 3D load planning, intelligent mode selection, and real-time visibility, you can maximize efficiency and drive sustainability. 

Experience the Pando Advantage and transform your logistics strategy with intelligent forecasting, global shipment planning, and collaborative carrier tendering. Don’t get left behind—embrace the future of logistics today. 

Ready to elevate your logistics? Get in touch with Pando now to learn how our solutions can optimize your operations and keep you ahead in the global supply chain.